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Smiling Through The Pain: A Response To Late Capitalist GIF Thoughts | Rachel Bochner

“Happy Hump Day😜!” “Almost the weekend…😅” “TGIF!🙌🏽” Some might call this ‘smiling through the pain.’ The term “late capitalism” has recently become a particularly popular phrase used to refer to and criticize our modern economy. I interpret Fidelia Lam’s GIFs as a reaction to the overwhelming emphasis on hyper-productivity that…

Late Capitalist GIF Thoughts | Fidelia Lam

Late Capitalist GIF Thoughts plays with the digital banality of the GIF format in an attempt to draw attention to the affective impact of late capitalism. The juxtaposition of text and emoji echo the feelings of anxiety and emptiness experienced in a society obsessed with hyper-productivity. The hypnotic repetition of…