In the first thirty seconds of Andrea Mikysková’s True Match (2017), the viewer is rapidly confronted with imagery of our highly developed, global world. Abrupt alarms and whistling horns signal the beginning of a work day and positions social media—the stated subject of the piece—firmly within the realm of business….
True Match (2017) is a short video piece that questions and comments on how social media functions within capitalism. Andrea Mikysková uses stock footage of the biggest cosmetics and fashion warehouses to juxtapose material products with the intangible products “sold” on social media. The piece ends in a shocking culmination,…